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What the Fluff? A Tribute to Union Square Invention

September 22, 2018 @ 3:00 pm - 7:00 pm


What the Fluff? A Tribute to Union Square Invention returns for a 13th year on Saturday, September 22 from 3-7pm (rain date 9/23). This zany and fun-filled festival honors the invention of Marshmallow Fluff by Archibald Query in Somerville in 1917 and celebrates the spirit of innovation that continues to thrive in Union Square today.


This year—Fluff the 13th presented by Allstate—plays on imagery lucky 13 so often conjures: illusion, fantasy, black cats, turning luck, and the magical. Festival-goers are invited to step into an alternate dimension of the imagination with a wide variety of themed happenings that promise cost-free fun for all ages:

  • Hilarious antics with sticky activities like Fluff Musical Chairs, Fluff Hair-Dos, and a Fluff Costume Contest on the Shenanigan’s Stage hosted by Fluff Fest’s long-standing Archibald Query impersonator
  • Old-school, boardwalk-style games including Fluff Bowling, Pin the F on the Fluff Boy, Fluff Ring Toss, and more at the Midway Games Area (free to play, free to win prizes)
  • Invention Alley: Artisan’s Asylum innovators and the Somerville High Robotics Team showcase laser printing, vinyl cutting, paper crafts, Fluff hacker creations, and robotic tricks
  • A Fluff Cooking Contest calling for contestants to show-off their culinary genius by creating sweet or savory marshmallowy concoctions (Entries accepted through Monday, September 17;  visit flufffestival.comto sign up)
  • Music by Mariachi Estampa De America! courtesy of El Potro Mexican Bar + Grill
  • The debut of two new performance areas featuring a wide variety of music styles:
    • A ‘Nutter Stage at Bow Market
    • The Stone Ave. Stage
  • Groove and laugh with DJ Let’s Be Frank on the Main Stage as he welcomes:
    • The Ghetto People Band to serenade festival-goers with a mix of reggae, R&B, soul, rock, and a lil’ hip hop
    • The return of crowd favorite “Flufferettes,” with their sensational burlesque performances that honor an historical 1930s radio show featured on 21 New England stations. (Appropriately enough, The Flufferettes radio show came on right before the Jack Benny Show, which featured live music and comedy)
    • Union Comedy to strut their improv skills with Fluff-themed sketches
    • DJ J Wall to keep the grooves going
    • Rapper Sur5ILL to lay lyrics over chill beats
    • Magician Zoë Reiches
    • The crowning of the Cooking Contest victors by Mayor Curtatone
    • Peter Prince + Moon Boot Lover to throw down a one-of-a-kind mix of rock, funk, and high-energy, body-moving grooves close to the festivities
  • More than 50 vendors selling both sweet and savory Fluff-inspired dishes, as well as a variety of Fluff-themed items and crafts


What the Fluff? is produced by Union Square Main Streets and the Somerville Arts Council as part of the ArtsUnion series with funding from the City of Somerville



September 22, 2018
3:00 pm - 7:00 pm
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Union Square Plaza
75 Union Square
Somerville, MA United States
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