What’s New?: Hot Wheels at Bicycle Belle

bicycle_logoThe choice to forgo the T in favor of pedaling to and from various destinations in Somerville can save any resident an incredible amount of time, money and stress. But as the eighth most bikeable city in the nation, why is it that most local shops cater to long distance or out-of-town riders?

Carice Reddien had this question in mind when she decided to open Bicycle Belle, the new store at 368 Beacon Street that carries products suitable for everyday urban life. Reddien purchased her first bike in Milan circa 1995 and has been building her personal vintage collection since she was 16, but after cycling everywhere from Salt Lake City to Houston, she settled down in Somerville and immediately noticed its need for a more city-centric supply store.

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Bicycle Belle is unlike anything else in the area, with products geared towards a specifically urban lifestyle. It carries “city” bicycles with sturdy upright frames and big tires suited for both concrete and cobblestone. Additional special features include chain guards and fenders to keep clothes clean, lights for easy navigation and racks that facilitate the transportation of personal items.

As its name implies, Bicycle Belle is stocked with all of the accessories needed for safe and stylish traveling. Strategically designed vests, brooches and scarves turn into essential reflectors for night riding, while rain capes, kid seats and woven baskets are both functional and fashion-forward for daytime. Additional services such as repairs or alterations are done by sister store Hub Bikes for customer convenience.

Since its soft opening on June 22nd, the store has already gained a loyal local following. With both a blog and a Twitter account, it’s managed to foster a sense of community both in and outside of its sales. You can stop by and check it out between 10 a.m. and 6 p.m. Tuesday through Saturday or 12 p.m. and 5 p.m. on Sundays, but the doors close on Mondays for some much-needed R&R. Have a quick question? Give them a call at 617-66

1-0969 or e-mail bicyclebelleboston@gmail.com anytime. –Alessia Antonucci

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